Retention starts with hello – 5 steps to optimize the post purchase experience

Een talk door Gavin Laugenie
Head of Strategy & Insight, dotdigital

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This webinar will guide you through the post-purchase phase, providing action points on how to smash aftersales, by strategizing your communications.

The effort of retaining a customer should be a top priority for every business; and brands must act now or lose their competitive edge. The prime time to connect with customers is after they place an order with you. Transactional messages and aftersales content are your most relevant and engaging comms. The 5 steps are: Step 1 – Capture valuable data. Step 2 – Get feedback. Step 3 – Make them more than just customers. Step 4 – Surprise and delight. Step 5 – Make recommendations.