During this talk, Shimona Mehta from Shopify will discuss the fact that Covid-19 has accelerated the growth of ecommerce by 10 years in less than one year. Some industries and businesses have struggled to survive, while others have thrived. Today, digital adoption and transformation is one of the most important jobs to be done and must be addressed faster than anticipated. Shimona will identify key opportunities for brands to stand out and optimize their ecommerce strategy. She will share key learnings from brands that are thriving and provide examples of how they are adapting to meet the evolving expectations of consumers.