Bridge the gap between online and offline

Een talk door Birgit Boing
Measurement Specialist Omnichannel, Google

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Shopping journeys are no longer just online or offline – journeys are becoming more complex, longer and less predictable. Why bridge the gap between on and offline? We learned that companies that are able to personalize the customer experience across physical and digital channels can achieve a 5 to 15 percent revenue increase. What steps can you take as a marketer and what to learn from others in the global industry.